With October being the World Hunger Month, Add Hope, the KFC’s national feeding programme has stepped in to fee over 120 000 children and has partnered with some of South Africa’s most loved personalities such as Nasty C to put childhood hunger back in the spotlight.
According to Stats SA, about a number of 1 120 children under the age of five die of malnutrition in South Africa.
Thabisa Mkhwanazi, the KFC Public Affairs Director and Add Hope champion says, “It’s unthinkable that children in our country are still dying of hunger and malnutrition, both preventable causes, with stunting affecting millions more.
“While this is an issue that should have our attention, sadly, people have become numb to bad news, in fact, you don’t need to look far, our social media timelines are flooded with headlines that should not trend, while the important ones get lost in the news cycle.
“So, this year, our job is to get people to rethink how they feel about this childhood hunger – bringing it to their attention in an unconventional way by working with like-minded people who believe in the cause to make this alarming stat trend in SA,” she said.
To do this, Add Hope teamed up with the incredibly talented Nasty C, one of South Africa’s best young rappers and songwriters who kept his fan base guessing by alluding to a big #1120under5 drop. Following this, #1120under5 was seen on the social media platforms of influencers in the fashion, music and art scene.
“Anything that robs people, especially children, of their opportunities is close to my heart. Hunger is one of those things. I’ve taken a stand with Add Hope to help make sure no child goes hungry in SA – and I want everyone else to care about it too. Let’s stand together, join a movement to help drop this stat and ensure that no child goes to bed hungry,” said Nasty C.
Mkhwanazi concludes by saying that, “We’re only going to conquer childhood hunger if we work together to establish a broad social movement against the malnutrition that robs our children of their potential. Now, we’re asking the rest of SA to join the movement and help us drop the stats in two ways: You can donate to Add Hope or you can donate your social reach and share the #1120under5 story to help drive real change. It’s time to take a stand.”
